All of our products are 99 - 100% naturally derived. This is unusual even within the natural product space. There really is nothing nasty in the bottles - the only non-natural ingredients are food grade preservatives to help keep the products shelf-stable. The range creates no downstream environmental damage and is greywater and septic safe.

We do a lot of research into ingredients.  We choose the most natural and high quality ingredients for our products – even if they are more expensive.  We are also very careful to ensure that all our ingredients are sustainably and ethically sourced and avoid ingredients we know can cause environmental damage in their production such as rosewood or palm oil.

All of our products come in fully recyclable aluminium, plastic or glass bottles.  We get many requests for the soft pouch refills which we decided we will not do as this packaging isn’t fully recyclable, ending up in landfill.  We have experimented with glass packaging and found that breakage was high and thus dangerous having glass shards in the kitchen, laundry or bathroom - hence the decision for our packaging to be in recyclable packaging.

We are soon rolling out post-consumer recycled plastic bottles which will reduce the amount of plastic in circulation.

Every year we donate to the global charity WWF (World Wide Fund for Nature).  We choose WWF due to the wonderful work the organisation does in protecting animals and their habitats.  Deforestation in Australia in recent years has caused the loss of more species than in any other country in the world.  WWF work actively to protect and restore this natural habitat to ensure the devastation does not continue.

We continuously share information and content to help our customers shift to a more natural lifestyle.  We try to increase awareness of environmental problems throughout our community by posting content in Instagram, Facebook and our journal articles.